Second, conquer your fear of failure, of the unknown, and of ridicule. Third, be socially intelligent: Figure out how to interest people in your ideas and how to sell those ideas to opinion leaders. If you do these three things, Berns believes, you are well on the road to exciting ideas, discoveries, inventions, or whatever you fancy. Iconoclast goes on from there to give a sophisticated yet readable introduction to . Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to Cited by: · Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns () [Gregory Berns] on www.doorway.ru *FREE* shipping on qualifying offers. Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns ()/5().
Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns. Print. The Essence. An Iconoclast is an innovator. Someone who achieves what the majority saw as unfeasible. Neuroscientist Gregory Berns has isolated the three mental barriers that separate most people from being an iconoclast—perception, fear response, and. Iconoclast: A Neuroscientist Reveals How to Think Differently. By Gregory Berns Harvard Business School Press, See more reviews. I have always considered myself an iconoclast, and I have had trouble in organizations because sometimes my ideas, while right, were too hard for management to accept. Iconoclast: a Neuroscientist Reveals How to Think Differently is a neuropsychology book written by Gregory Berns and first published in by Harvard Business Press. The text describes how iconoclasts leverage perception, imagination, fear, and social intelligence to achieve success.
Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking. An Iconoclast is an innovator. Someone who achieves what the majority saw as unfeasible. Neuroscientist Gregory Berns has isolated the three mental barriers that separate most people from being an iconoclast—perception, fear response, and social intelligence. Iconoclasts have used these neuro advantages to escape conventional thinking, reaching never before seen heights of creativity and nonconformity. Second, conquer your fear of failure, of the unknown, and of ridicule. Third, be socially intelligent: Figure out how to interest people in your ideas and how to sell those ideas to opinion leaders. If you do these three things, Berns believes, you are well on the road to exciting ideas, discoveries, inventions, or whatever you fancy. Iconoclast goes on from there to give a sophisticated yet readable introduction to what people who see the world differently are like—in particular, how.
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